Growth Marketing Manager

Growth Marketing Manager

Growth Marketing Manager

About Record Union

Founded in 2008, Record Union is one of the world’s fastest growing leading platforms for

Record Union has helped independent artists to release their music to the world for more than a decade. By providing digital music distribution we’re aiming at strengthening the independent community and making the music industry more democratic, accessible and transparent for the many, not just the few.

Our long-term vision is to enable and support the full potential of every music maker in the world. The only way to do this in our view is to combine strong passion for music with technology in order to make everything scalable and accessible for everyone. Therefore we consider ourselves to be a music-tech company.

If you want to understand how we look at our culture and how we want to continue developing it, you can read more here:

The Role

At Record Union we are trying to build the marketing- and communications team of the future. We constantly evolve and test out different approaches in order to create the right balance between short-term effects and building the brand in the long-term.

Growth marketing normally means going from nothing to something. At Record Union it means going from something to something even bigger due to our current path towards scaling up our business. As a Growth Manager you will be a part of this journey and crucial for its success.

We believe that you thrive at the intersection of data, product and marketing and you have a strong technical, creative and analytical skillset. You are passionate about rapid experimenting across the marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow our business.

You will work with the entire team but you will also collaborate closely with our CX, product and  tech team in your quest to achieve sustainable growth. You will be based in our HQ in Stockholm, Sweden.


  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Analyzing the data and user feedback.
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Optimizing channels in order to always improve the performance
  • Scaling and Automating the growth processes.
  • Instrument conversion points and optimize our user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


  • BS/MS degree in marketing or a related field
  • A proven experience of 5 years+ as a digital marketer/growth marketer
  • Google Ads certification
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience working in cross functional teams which creatives, engineers, analysts and product managers
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • High knowledge of setting up and optimizing Google Adwords campaigns
  • Understanding of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Extra bonus points if you are or have been active as an artist or a musician.

Personal qualities

We are seeking a person that loves to combine their growth marketing skills with their strong passion for music and want to make a real difference in the world. You are driven by curiosity, are genuinely interested in new technical opportunities and have a good understanding of the global music- and tech scene. You have a collaborative mindset and set the team’s success over your own. You are also self-motivated, curious and have the ability to give and receive constructive feedback at all times. Last but not least are you a lifelong learner and open to new ideas and perspectives. You put equal interest and effort in strategy and execution the operative and strategic sides and you pull your own weight.


Or, know someone who would be a perfect fit? Let them know!


Pryssgränd 12
118 20 STOCKHOLM Directions

Why work with us?

At Record Union, you will be part of a group of competent and friendly people. We work in an open office space with a relaxed and homely feel. We are on a journey of growth, continuously improving our product, our reach and anchoring our brand.

What we offer:

  • Company Culture

    A unique culture, where people gather their skills and their passion to create great things.

  • Making a difference

    Our platform liberates the music industry and allows all music makers to reach out with their music on the global marketplace.

  • The perks

    Good compensation, pension, life and health benefits are all part of our basic package. We value highly the wellbeing of our employees.

    Work equipment of your choosing. You know what works best for you.

    Our very own recording studio, available for all who want to use it :).

  • What we expect from you

    - A progressive mindset, always looking for new and better ways to achieve goals.

    -The ability to turn strategy into actions and having a tangible impact on the organisation.

    - A kind and collaborative spirit - you believe the group achieves more together than individually.

    - Taking initiative and taking on new projects with ease.

    - Interest in the views and experience of a diverse group of people.

    - Enthusiasm and passion (especially for music)!

Workplace & culture

We are a multicultural group of skilled people that share the vision of liberating the music industry! 

At Record Union we believe in empowering people and a positive mindset to achieve organisational goals and personal growth. We are a bunch of fun loving people that are team oriented, open and creative. 

Innovation lies at the heart of our organisation, and we welcome progressive ideas to reach our goals. We work in a fast moving and ever changing environment and continuously adapt to new opportunities. 

Record Union is an equal opportunity employer.

If you want to read more about our view on culture, please read our Culture Guidelines

Already working at Record Union?

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