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Social Media & Content Manager

Social Media & Content Manager

About Record Union

Founded in 2008, Record Union is one of the world’s fastest growing leading platforms for independent artists, with products ranging from digital distribution to artist promotion, events and label services. Our brand strives to let music creators to take charge of their careers by bringing fairness and transparency to the music industry by disrupting outdated business models. We believe in a strong relationship between music and technology, and are proud to work with a world-class international team within both areas.

The Role
As Social media & Content Manager you have a crucial role in developing the Record Union brand and taking our content and social media channels to the next level. The role includes both strategic and operative responsibilities and you will coordinate and manage all social media channels. You will be a part of the MARCOM team and work closely with all the different team members. You will have both individual KPI's and share overall KPI's with the rest of the MARCOM team. You will be based on Record Union's headquarters in Stockholm.


  • Develop content strategy aligned with short-term and long-term marketing targets.
  • Collaborate with the rest of our marcom team to plan and develop site content.
    Develop and maintain a content calendar for owned channels such as website and socials.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Design, create and manage promotions and Social ad campaigns.
  • Promote content through social advertising.
  • Convert fans into customers.
  • Create, curate, and manage all published content (images, video and written) such as inspirational and educational.
  • Build a newsroom, act as an editor in chief and create several models for user-/community generated content that will be used in our own channels.
  • Ensure brand consistency.
  • Optimize content according to SEO, CR, engagement and customer experience.
  • Use Content Management systems to analyze web traffic and end users engagement metrics.
  • Manage content distribution to online channels and social media platforms to increase web traffic and awareness.
  • Set short and long term strategies for content marketing and ensure that our teams are up to date and work together.



  • A proven experience of 3 years+ as a Social media and content manager.
  • Hands on experience with MS Office, Adobe creative suit and WordPress.
  • Basic technical knowledge of HTML and web publishing.
  • Knowledge of SEO and web traffic metrics.
  • Expert knowledge with social media.
  • Excellent writing skills in English (native or bilingual proficiency).
  • Attention to detail.
  • Good organizational and time-management skills.
  • BS in Marketing or BS in arts with major in Journalism and mass communication or  equivalent.
  • As a bonus, further education in digital marketing and PR.
  • Extra bonus points if you are or have been active as an artist or a musician.

Personal qualities

We are seeking a person who eats, breathes and lives for innovation and creativity and has a great passion for music. You are well aware that a brand should be driven by values, rather than being product oriented, in order to break through in a market characterised by fierce competition. You are genuinely interested in new technical opportunities and have a good sense of the global tech-scene and startups. You are open minded and a good team player. You are driven by curiosity and the passion to always develop your skills. You believe in the fact that “yes is more” and you like to be in a creative and global, multicultural environment. You put equal interest and effort in the operative and strategic sides.

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Pryssgränd 12
118 20 STOCKHOLM Directions info@recordunion.com

Why work with us?

At Record Union, you will be part of a group of competent and friendly people. We work in an open office space with a relaxed and homely feel. We are on a journey of growth, continuously improving our product, our reach and anchoring our brand.

What we offer:

  • Company Culture

    A unique culture, where people gather their skills and their passion to create great things.

  • Making a difference

    Our platform liberates the music industry and allows all music makers to reach out with their music on the global marketplace.

  • The perks

    Good compensation, pension, life and health benefits are all part of our basic package. We value highly the wellbeing of our employees.

    Work equipment of your choosing. You know what works best for you.

    Our very own recording studio, available for all who want to use it :).

  • What we expect from you

    - A progressive mindset, always looking for new and better ways to achieve goals.

    -The ability to turn strategy into actions and having a tangible impact on the organisation.

    - A kind and collaborative spirit - you believe the group achieves more together than individually.

    - Taking initiative and taking on new projects with ease.

    - Interest in the views and experience of a diverse group of people.

    - Enthusiasm and passion (especially for music)!

Workplace & culture

We are a multicultural group of skilled people that share the vision of liberating the music industry! 

At Record Union we believe in empowering people and a positive mindset to achieve organisational goals and personal growth. We are a bunch of fun loving people that are team oriented, open and creative. 

Innovation lies at the heart of our organisation, and we welcome progressive ideas to reach our goals. We work in a fast moving and ever changing environment and continuously adapt to new opportunities. 

Record Union is an equal opportunity employer.


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