About Record Union and our mission 

The music industry is rapidly changing, and the technical emergence of streaming services has made music easily accessible and consumed for everyone with access to a smartphone. But even though music consumption has changed completely, and technology has created new opportunities for music makers, the power structures aren’t evolving fast enough. 

Since the start in 2008, our mission has been to liberate music. We played an active part in breaking down technical barriers, leading to new opportunities for artists to get their music heard via digital platforms such as Spotify, Apple Music, Amazon Music, and Google Play - without giving up the rights to their music via a record deal. 

By combining our love and understanding for music with technical and data-driven solutions, we aim to strengthen the independent music community by making the music industry more democratic, accessible, and transparent for the many, not just a few. 

The Role 

As Creative PR Manager, you will have a central role within the Marketing & Communications team. Together with the CMO and the rest of the team, you will be responsible for developing a world-class brand that drives company growth with creativity in focus - on a global level. All in all, to help us reach our vision to enable and support the full potential of every music maker in the world. 

You will be responsible for: 

  • Developing creative PR strategies and ideas in line with the overall communication strategy 
  • Advising and working closely with the creative team in the ideation phase of big campaigns, making sure that there is a clear and strong PR angle to it 
  • Activating big campaigns towards media by developing and executing PR specific activations to generate buzz and media coverage 
  • Being proactive in supporting all marketing initiatives, ensuring that PR is fully integrated when possible 
  • Developing media relations strategies with journalists, bloggers and influencers, and building positive relationships with key media stakeholders within music and tech 
  • Writing press releases and pitching ideas to relevant media and journalists - making sure media lists are relevant and up to date  
  • Staying up to date and following industry trends within PR and music 
  • Developing a spokesperson platform, including media training with relevant people within the management team 
  • Pitching Record Union spokespersons to news outlets and music and tech conferences 

The Creative PR Manager reports to the CMO. 

Who are you? 

To succeed in this role, we believe that you:

  • Minimum 3 years of experience working as a PR specialist (preferably at the agency side) - it’s a plus if you’ve worked with bigger, international clients 
  • Have experience from leading traditional and digital PR campaigns that involves a more prominent creative team 
  • Are excellent with written words that persuade, entertain, and informs 
  • Are highly proficient in spoken and written English 
  • Are not only excellent in creating ideas, but you also have the drive to execute the work
  • Want to do things in a different way than what has always been done by assuming a build, measure, learn approach and an agile mindset 
  • Can leverage on speed and efficiency while being persevere 

We believe that you are a people person that values team success over personal success. You are humble, open, and unpretentious. Preferably you have an interest and understanding in music and tech, and you believe in and commit to our vision and mission. You have a great understanding of the connection between business strategy and creativity. And furthermore, you have a challenger mindset and are passionate about creating real change in a conservative industry.

We’ll be holding interviews continuously. If you have any questions, you can reach out to Helena at helena.aru@recordunion.com.

Or, know someone who would be a perfect fit? Let them know!


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Why work with us?

At Record Union, you will be part of a group of competent and friendly people. We work in an open office space with a relaxed and homely feel. We are on a journey of growth, continuously improving our product, our reach and anchoring our brand.

What we offer:

  • Company Culture

    A unique culture, where people gather their skills and their passion to create great things.

  • Making a difference

    Our platform liberates the music industry and allows all music makers to reach out with their music on the global marketplace.

  • The perks

    Good compensation, pension, life and health benefits are all part of our basic package. We value highly the wellbeing of our employees.

    Work equipment of your choosing. You know what works best for you.

    Our very own recording studio, available for all who want to use it :).

  • What we expect from you

    - A progressive mindset, always looking for new and better ways to achieve goals.

    -The ability to turn strategy into actions and having a tangible impact on the organisation.

    - A kind and collaborative spirit - you believe the group achieves more together than individually.

    - Taking initiative and taking on new projects with ease.

    - Interest in the views and experience of a diverse group of people.

    - Enthusiasm and passion (especially for music)!

Workplace & culture


We are a multicultural group of skilled people that share the vision of liberating the music industry! 


At Record Union we believe in empowering people and a positive mindset to achieve organisational goals and personal growth. We are a bunch of fun loving people that are team oriented, open and creative. 

Innovation lies at the heart of our organisation, and we welcome progressive ideas to reach our goals. We work in a fast moving and ever changing environment and continuously adapt to new opportunities. 

Record Union is an equal opportunity employer.

If you want to read more about our view on culture, please read our Culture Guidelines

Already working at Record Union?

Let’s recruit together and find your next colleague.

  • Callum
  • Daniel
  • Fabian
  • Faye
  • Hannah
  • Helena
  • Henrik
  • Johan H
  • Johan S
  • Julia Salming

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